Let customers order
on their own time.
StoreFront is a branded B2B web store for your customers. They see their own pricing and item list, reorder in a few clicks, and check invoices and balances, and every order becomes a sales order in FwdMbl, ready for your routes and your ERP.
What your customers can do
Shop the catalog
Search, sort and browse by category in list or grid view, with product details, related products and favorites.
See their pricing
Customer price lists and agreements, discounts and order minimums, limited to each customer's authorized items.
Order again
Re-buy previously purchased items, reorder a whole invoice, or use an order guide.
Check out their way
Cases or eaches, add by item number, delivery date, PO number and notes, with cutoff and lead times respected.
My Account
Invoices with aging, balances and due dates, invoice details and invoice PDFs.
Multiple accounts
Users who buy for several locations switch between linked accounts.
Run it from one admin site
Staff manage the store, the catalog and who can order, without touching code.
- ItemsImages, substitutes, complementary items, featured items and minimums.
- Catalogs and pricesCatalogs, price lists, item lists and pre-order forms.
- Customers and usersSelf-registration with staff approval, invitations and roles.
- CartsSee open and submitted carts.
- BrandingStore name, logo, colors, landing page text, FAQ and email templates.
- Secure admin sign-inPasskeys and authenticator-app two-factor sign-in for staff.
How it works
- Brand your storeSet your name, logo, colors and landing page.
- Load pricing and itemsPrice lists, agreements and authorized item lists per customer.
- Invite customersCustomers register or accept an invitation, and staff approve access.
- Orders flow inEach order becomes a sales order in FwdMbl and reaches your ERP.